Our mission
Maohaus is a strategic advisory firm supporting organisations operating at the intersection of research, innovation, and digital transformation. We work with public institutions, industry, universities, and the third sector to translate research insight into clear strategy, effective partnerships, and practical initiatives that deliver measurable economic and societal impact.
Our vision
We envision an economy where research and innovation move seamlessly from discovery to real-world application. By strengthening the connections between research institutions, industry, policymakers, and markets, we aim to accelerate the commercialisation of knowledge, unlock new industries, and ensure emerging technologies generate sustainable economic growth and long-term societal value.
Our team
Maohaus is led by its founders, Emmet, Managing Director, and Lin, Director of Business Development. Together they combine expertise in strategy, research, innovation, and market development, working with partners and collaborators to support translating research and innovation into real-world impact.
Emmet
Managing Director - emmet@maohaus.cn
Lin
Director of Business Development - lin@maohaus.cn
Emmet is the Managing Director of Maohaus and an academic specialising in innovation, strategy, and digital transformation. His work focuses on advising organisations on how to translate research, data, and emerging technologies into clear strategy, innovation initiatives, and market opportunities. With professional experience in both the USA and China, he brings an international perspective to research commercialisation, innovation strategy, and market development across knowledge-intensive and technology-driven sectors. His research explores how governance, digital technologies, and strategic marketing can support more inclusive innovation and sustainable socio-economic development.
Lin serves as Director of Business Development. Originally from Fujian Province, China, she brings extensive international experience working with Chinese and global organisations across business, manufacturing, and higher education environments. Through her work with international companies, she has supported cross-border collaborations and commercial partnerships, including negotiations with manufacturers and suppliers in China to establish contractual agreements and production relationships. At Maohaus, she leads business development and international partnerships, helping organisations connect research, innovation, and market opportunities across borders.